Welcome to the
AVG Digital Diaries 2015
Helping parents and children live better lives online.
The AVG Digital Diaries is a growing body of research that explores how technology is changing parenting and childhood around the world.
From pregnancy and birth, through early childhood to the teenage years, The AVG Digital Diaries take a look at how children are growing up in a digital world—and how parents are rising to the challenge.
Our first entry in 2010 examined the digital life of children in ten countries around the world. At that time, we found that a child’s digital identity typically started at the age of six months. In 2014, we found that nearly a third of parents said they shared ultrasound photos online, which saw that digital identity began much sooner than before. We also heard that children, between three and five, showed signs of feeling more confident with technology than they were with more physical skills, such as swimming, or even learning to tie their shoes.
The 2015 Digital Diaries
This year, we surveyed families with children from ages eight to thirteen, with a particular focus on the way that smartphones are changing the relationship between parents and their kids. We asked how smartphones are shaping the habits of parents and kids, alike—and how those habits make the rest of the family feel.
The results are quite telling. A significant amount of family members agree: we’re spending too much time on our smartphones.
For a closer look at the way our smartphone habits are shaping family life around the world, please look through our Press Kit. Do the data and the stories match your experience? Tell us what you think on the AVG Facebook page.
Learn Even More from Our Earlier Reports
Want to take a look at our earlier entries from the AVG Digital Diaries? They’re available online, too. Our reports from 2010 to 2011 follow children through the stages of their digital lives, from digital birth to their digital coming of age as teenagers. Our 2014 report takes an even closer look at a set of rapidly emerging trends that are affecting families with very young children, from birth to nine years old.
Free eBooks for You and Your Children
For parents and kids, who are just starting to learn about online safety, cyberbullies, and how to be a good friend online, check out our new series of Magda and Mo storybooks. Created in partnership with Childnet, the international Internet safety organization, each story from Magda and Mo gives families a leg up, with some good advice and topics to talk about.
The 2015 installment of the AVG Digital Diaries is based on an online survey that interviewed parents and their children between the ages of 8 and 13. A total of 6,117 respondents participated in the survey in June 2015, with fieldwork conducted by Research Now in Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom, and the United States.