PERSONAL DIGITAL PRIVACY HAS CHANGED

Digital privacy has become a defining issue of our age.

Given today’s cluttered, volatile and Wiki-speed information environment, all of us everyday face daunting challenges in managing our digital lives.

PLAYING DEFENCE WITH YOUR PRIVACY ISN'T ENOUGH

Today, basic Web security isn't enough.

It’s not enough to have a security system that is playing defense-today you've got to have a system that helps you get control of your own identity and reputation: your own brand.

FIND OUT HOW TO CONTROL YOUR DIGITAL INFORMATION

How do you know you've got control of your own identity?

And how can you be in control of your digital life and your own personal reputation: Who you are, what you stand for, why you matter?

These issues are why we wrote Wide Open Privacy

ABOUT THE AUTHORS

J.R. Smith

J.R. Smith is one of the foremost experts on the future of Information Technology, disruptive innovation as well as consumer privacy, rights, and dynamics, both within the United States and globally. He is currently CEO of AVG Technologies, a multinational corporation recognized as one of the biggest players in the consumer security software market, uniquely positioned to spearhead innovation in the privacy and security industries thanks to the employment of some of the world’s leading experts in privacy, security and disruptive technologies. In February 2012, Smith led a successful public offering of AVG Technologies on the New York Stock Exchange (Symbol: AVG).

Siobhan MacDermott

Siobhan MacDermott is one of the foremost global authorities on the future of Information Technology, consumer dynamics, cybersecurity, privacy, and business leadership. She currently is Chief Policy Officer of AVG Technologies, having worked in senior leadership positions at some of the best U.S. and global technology companies. MacDermott is both a US and EU national, and has worked on four continents and speaks five languages. She received her MBA from Thunderbird School of Global Management, is working on her second Masters degree at the Fletcher School, and serves on and advises several boards including the Internet Security Alliance and the Fund for Peace.

WHO WE ARE

Our company believes at its core that you the consumer have a right to play offense in protecting and controlling your digital life.

Our company, AVG Technologies, has a track record in disrupting the status quo: Inventing “Freemium” in the security space and launching the industry’s first active “Do Not Track” product.

NOTES FROM THE AUTHORS

Over and over, consumers keep telling us they’re looking for better and easier tools to navigate their own digital lives. As we looked at the state of how we think about privacy, we found three things missing:

  • A framework between Europe’s government-centric approach and the U.S.’ company and self-regulatory focus
  • A guide that is neither an academic treatise—nor an “Idiots’ Guide” to privacy
  • A book that offers a consumer-focused and play-offense “third way” approach: Showing you how to apply it to your own and your family’s digital life.

The views in Wide Open Privacy are those of the authors, and do not necessarily reflect the views or position of AVG Technologies.