Press Releases & News
AVG Technologies Partners with Maplin to Boost High Street Presence
Leading security vendor sees great potential for retail and e-tail business
Amsterdam, The Netherlands – January 7, 2009 AVG Technologies, a leading provider of Internet security software, has announced a partnership with electronics retailer Maplin Electronics. Maplin operates a network of 158 retail stores, a mail-order service and a leading e-commerce platform, offering coverage throughout the UK and the Republic of Ireland. AVG’s Internet security and anti-virus software products will be available to consumers via all three Maplin channels with immediate effect.
This agreement is a key milestone in AVG’s strategy to expand awareness and accessibility of its products through high street channels. Maplin’s extensive network of retail stores provides an ideal platform for this strategy, thanks to its strong brand and customer loyalty. “We are thrilled to continue expanding our high street and online presence through this partnership with Maplin,” states Graham O’Reilly, AVG’s Sales Director for the UK and Ireland. “Maplin is a great partner for us and we are very proud to be able to align ourselves with such a well-known brand.”
For Maplin, the ability to offer its customers quality security products under a strong brand like AVG creates a favourable outcome for all involved. Tim Nicholls, Product Manager at Maplin, comments, “AVG is a very well-known and respected brand, which we feel will fit well with and complement the 15,000 products currently stocked at Maplin.”
About Maplin
Maplin is the UK’s biggest and best specialist retailer of consumer electronics. Its national network of 158 stores in the UK and Ireland is a goldmine of useful consumer technologies and gadgets. With over 15,000 different products, Maplin sells everything from MP3 players and Sat Nav systems to digital cameras and Wi-Fi connectors across the broad categories of Sound & Vision, Computer, and Hobbies & Electronics. As specialists in consumer electronics, Maplin is proud to offer the best and most informed customer advice on the high street. Its team of over 2,000 customer service staff helps thousands of customers make informed choices about technology purchases each and every day, from technology enthusiasts to complete novices.
Launched by two technology enthusiasts in 1972 who were frustrated by the lack of good quality electronic components, Maplin quickly became the experts’ choice, with a reputation for the best product range and expertise. Though the company has grown significantly since its launch over 30 years ago, its reputation as the UK’s only true experts in consumer electronics remains the driving force behind Maplin today. Customers can purchase from Maplin at 158 stores in the UK and Ireland, through the Maplin catalogue, over the phone on 0844 557 6000, or by logging on to the website at www.maplin.co.uk
About AVG Technologies
www.avg.co.uk
AVG is a global security solutions leader protecting 80 million consumers and small business computer users in 167 countries from the ever-growing incidence of web threats, viruses, spam, cyber-scams and hackers on the Internet. Headquartered in Amsterdam, AVG has nearly two decades of experience in combating cyber crime and one of the most advanced laboratories for detecting, pre-empting and combating Web-borne threats from around the world. Its free online, downloadable software model allows entry-level users to gain basic anti-virus protection and then to easily and inexpensively upgrade to greater levels of safety and defense in both single and multi-user environments.
Media contacts:
Siobhan MacDermott
AVG Technologies
E-mail: siobhan.macdermott@avg.com
Mobile: +420 725 695 132 or +1 415 299 2945
UK & Ireland Media Contact:
Caroline Thomas
CitySavvy
E-mail: caroline@citysavvy.com
Phone:+44 207 395 1000
Laura Rhodes
Maplin Electronics
Email: laura.rhodes@maplin.co.uk
Phone: +44 1709 774000